Timeline
Aug - Sep 2023 (discovery)
Team
1 product manager
Me as designer
1 supporting creative designer
2 engineers
My role
Product design
Usability testing
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Read a quick summary below👇, or explore the full slide deck at the bottom for a deeper dive.
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Mydoh is a money management app and smart cash card designed to help youth develop real-life money skills and build healthy financial habits through earning, spending, and saving.
One of Mydoh’s business objectives in FY’23 is to increase monthly youth engagement on Mydoh platform.
This project is a product-driven initiative based on the hypothesis that enhancing the Home screen’s usefulness for children will boost engagement. Success will be measured by an increase in key feature engagement rates.
1️⃣
The average money requests per child increased by 9% over a 3-month period.
2️⃣
Total transfers to General Savings increased by 37.2%, while transfers to Goals rose by 55.1% over a 3-month period.
3️⃣
The number of unique kids completing tasks went up by 8.8% over a 3-month period.